Blogs

At Emerito, we explore where entertainment, advertising, and strategy intersect. This blog is a space to share insights from the creative industry—from visual storytelling and 3D animation to data-driven marketing and digital growth. We dive into how brands can use creative marketing, design, and content not just to look good, but to make smarter business decisions and connect more deeply with their audiences.

When Characters Become Culture: El Pollo Frisby & El Tigre de Sura

Five decades of mascot strategy and the branding lessons every marketer needs to hear.

Intellectual Property Lessons from Piragna and Umaña

Legal challenges that the creative industry faces when doing business in Colombia

Medellín’s Creative Wave: AI, Community, and the Future of Content

A detailed summary of an event in the Cámara de Comercio de Medellín, organized by the Asociación MECA

Storytelling Is the Coca Cola's Secret Ingredient.

How Major Brands Are Using AI to Transform Digital Advertising

The Power of Visual Storytelling

An exploration of the future trends in CMS technology.

Why Spotify Wrapped Works So Well

How Spotify Turned Data into Free Marketing.

Understanding Content Management Systems in 2023

An overview of Content Management Systems and their evolution in 2023.